Duluth, GA/ March 24, 2011 – ChildCare Education Institute (CCEI), an IACET approved and nationally accredited distance training institution dedicated exclusively to the child care industry, is proud to announce the addition of a new course in the marketing series, CCEI975B – Successfully Marketing Your Program, Part 2: Enrollment and Retention.

Child care centers operate in highly competitive markets and on tight budgets. Attracting new customers, and retaining existing customers, is absolutely essential for program success. In this course, students will learn strategies for generating leads, following up on inquiries, and building families’ ongoing satisfaction and loyalty. Students can register for this course through their CCEI account. Upon successful completion of the course, students will earn 0.1 IACET CEU and receive a printable Certificate of Completion.

“Child care centers are always concerned about enrollment and customer satisfaction, but even more so in a tough economy. Effective marketing can make a huge difference in the success of any business, particularly that of child care operations. This course gives center staff and management essential tools to attract and retain appropriate customers for their programs,” said Maria Taylor, President and CEO of CCEI.