Child Care Certificate Program

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Marketing, Outreach and Customer Care Certificate

CCEI’s Marketing, Outreach and Customer Care Certificate provides detailed strategies and recommended practices for marketing a child care center or program, including how to identify and connect with target market and how to increase enrollment and retention rates. Participants will also learn how to build and maintain strong customer relations and communication with parents.

Program Objectives

Upon satisfactorily completing CCEI’s Marketing, Outreach, and Customer Care Certificate program, students should be able to:

Identify basic marketing goals and strategies for a child care center or program
Define the methods used to implement a child care marketing plan
Identify effective strategies for generating and following up on leads within a target market
Identify important strategies for increasing retention through internal marketing and parent communication
Identify practical methods for maintaining strong customer relations and resolving conflicts
Develop a mission statement
Demonstrate understanding of market analysis strategies for child care related businesses (e.g., calculating the supply of child care in your market)

Student Assessment

Students enrolled in the Marketing, Outreach, and Customer Care Management Certificate program are assessed using the following methods:

Competency based multiple-choice questions
Student activities and/or observations with written feedback
End of Course Quizzes in multiple-choice format – Students must pass each quiz with a grade of 70% or better to complete the Child Care Marketing, Outreach and Customer Care Certificate program course.
Cumulative Final Exam in multiple-choice format – Students must pass with a grade of 70% or better to complete the child care marketing certificate program.

Enrollment Requirements

Must be 18 years of age or older
Must have access to a computer and printer
Must have a valid email address
Must have access to the Internet through a CCEI supported JavaScript enabled web browser (i.e. Internet Explorer, Mozilla Firefox, Google Chrome, etc.)
Must be able to speak, read, and write well enough in the language the course is presented in to understand and complete the course material
Course(s) within this certificate program may require observation, assessment, and practical application of learning principles in an early childhood learning environment. Students must be working in or have access to an early childhood environment to successfully complete these course(s).

Textbook Information: No textbook is required to complete this child care marketing certificate program. Prospective students are strongly encouraged to check with their licensing representatives to determine each program’s applicability toward state requirements.

Setting: Infant-Toddler, Preschool, and Family Child Care
Program Code: 4218-SPC
Program Length: 7 Hours
IACET CEU Value: 0.7 CEUs
Program Start Date: Rolling Enrollment – Start Anytime
Program End Date: 60 days from enrollment date
Tuition Cost: $89

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