Measuring and Boosting Satisfaction

In business, it is quite common for companies to measure customer satisfaction as one way to evaluate the health of the organization.  Evaluating customer satisfaction is a way to determine whether the product or service you provide meets the needs and expectations of your customers.  Dissatisfied customers will take their business elsewhere. This is certainly bad for business but in the child care industry, the impact is much greater.

Yes, customer satisfaction increases family engagement and retention, which impacts a program’s bottom line.  However, the number one reason child care professionals (at every level) should be concerned with customer satisfaction relates to what research tells us about the importance of consistency for young children.

Children build strong bonds with their caregivers in early learning programs. These attachments support the development of strong social and emotional milestones. When these bonds are broken due to changes in a child’s enrollment status, that development can be impacted.

By gathering and analyzing satisfaction data, programs can determine whether issues that arise are due to one-off incidents or part of a larger, underlying problem that requires attention. In this month’s newsletter, we will explore ways that both educators and program administrators can assess satisfaction in an effort to create stable, consistent learning environments for young children and their families.

Don’t wait for a bad review to start measuring satisfaction.  Get started today with some of the ideas we explore in this edition of the CCEI newsletter.

For the article Gathering Feedback, CLICK HERE

For the article Questions to Ask, CLICK HERE

For the article Responding to Feedback, CLICK HERE

For the article Director’s Corner: Measuring Teacher Satisfaction, CLICK HERE