Online Marketing Course Aides Directors in Developing Child Care Business Strategy

young girl using laptop and headset like a businesspersonChildCare Education Institute® (CCEI), a distance learning professional development and certificate provider, offers CCEI975: Successfully Marketing Your Program Part 1: Spreading the Word About Your Program as an online no-cost trial child care training course to new CCEI users during the month of December in recognition of National Write a Business Plan Month.

This first course in CCEI’s marketing series outlines marketing basics for owners, directors, and aspiring administrators in an early childhood education setting. Participants will learn to properly define the product offered by a child care center and develop effective marketing strategies targeted at specific communities and families. Listing the program product offerings, identifying the roles center associates play in marketing, and defining the target audience for marketing a child care center are all included within this one clock-hour, beginner-level course. Upon successful completion of the course exam, students will receive 0.1 IACET CEU and immediate, unrestricted access to course documentation.

“Marketing is a major component for market penetration, growth, communication, and more,” says Maria C. Taylor, President and CEO of CCEI. “CCEI offers this no-cost course in order to provide child care administrators with a fundamental understanding of how to plan and market a program for efficient, economical success.”

This beginner-level training course is available as a trial course to new users with CCEI account creation in December. Current CCEI users with active, unlimited annual subscriptions can enroll in professional development courses at no additional cost when logged in to their CCEI account. Users without subscriptions can purchase child care training courses as block hours through CCEI online enrollment. For more information on customized coursework programs, training subscriptions, or ChildCare Education Institute, visit or call 1.800.499.9907, prompt 3, Monday – Friday, 8 am – 5 pm EST.

About CCEI
ChildCare Education Institute® provides high-quality, distance education certificates and child care training programs in an array of child care settings, including preschool centers, daycare, family child care, prekindergarten classrooms, nanny care, and more online training. Over 100 English and Spanish child care training courses are available online to meet licensing, recognition program, and Head Start training requirements. CCEI also has online certification programs that provide the coursework requirement for national credentials including the Online CDA, Director and Early Childhood Credential. CCEI is nationally accredited by the Accrediting Commission of the Distance Education and Training Council (DETC), has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102; 703.506.3275, and is authorized under the Nonpublic Postsecondary Educational Institutions Act of 1990, license number 837.